Campaign intelligence · 2026

Women’s Midlife Summit

Active snapshot Aug 25 77 days to event

North star

486 / 15,000
Paid orders61.23% conversion
Gross sales$716.27HeySummit actual
Net estimate$637.4889% after blended fees
Projected net$502,742Range $376K–$689K
Media actual$0.49Meta · Aug 25
Media plan$25,000through event day

Projection model

Campaign assumptions

Early3.0% Mid7.0% Late15.0% Final urgency28.0% Event spike+18%

Actuals · forecast · institutional memory

Campaign trajectory

Focus Charts
Active snapshot Aug 25 References show what the model projected using only data available on that date.

Cumulative registrants

486 actual · 16,729 projected
people

Cumulative paid conversions

orders

Cumulative net revenue

$637 actual · projected net
Actual net$637Chart ceiling$750KScaleFixed

Advertising spend — actual & plan

$0.49 actual · $25,000 planned
Meta
Timeline focus — choose a range · drag to move through campaign
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Decision layer

What needs fire

4

Start the paid-media rampEstablish cost per registrant, then move budget toward winners.Now

Activate affiliatesAffiliate volume is the bridge between paid acquisition and 15K.Next

Warm the Lipedema listTrack Kit clicks and same-day registrations.This week

Launch video adsBuild attention and retargetable video-view audiences.Creative

Live pricing truth

Ticket ladder

HeySummit · Aug 25
PassNowSep 1Sep 30Event
All Access$97$127$147$197
Professional$147$177$197$247
VIP$297$297$297$297

Proven reference

Lipedema benchmark

2026 actuals

Registrants12,892

Paid conversion10.4%

Gross revenue$189,473

Cost / registrant$3.01