Campaign intelligence · 2026

Women’s Midlife Summit

Active snapshot Aug 25 77 days to event

North star

486 / 15,000
Gross sales$291test charges excluded
Net estimate$258.9989% after blended fees
Projected registrants—toward 15,000 target
Projected net$502,742Range $376K–$689K
Planned net$175,000minimum campaign target
Media actual$0.49Meta · Aug 25
Media plan$20,000through event day
Projected vs planned net—model variance
Projected target coverage—of 15,000 registrations
Projected registration gap—remaining against North Star
Live trajectory confidenceEarly signalconfidence increases with new actuals

Projection model

Campaign assumptions

Early3.0% Mid7.0% Late15.0% Final urgency28.0% Event spike+18%

Actuals · forecast · institutional memory

Campaign trajectory

Focus Charts
Reference overlays
Active snapshot Aug 25 References show what the model projected using only data available on that date.

Cumulative registrants

486 actual · 16,729 projected
people

Cumulative paid conversions

orders

Cumulative net revenue

$259 actual · projected net
Actual net$259Chart ceiling$900K

Advertising spend — actual & plan

$0.49 actual · $25,000 planned
Meta
Timeline focus — choose a range · drag to move through campaign
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Sales ledger

Completed orders

Revenue total$291
AmountCustomerOrderPaymentStatus
$97Sandy Millers•••••••••@yahoo.comAll Access with ReplaysAug 11, 2026 · 7:23 PMPayPalCounted
$97Barbara Kramarcyb•••••••@aol.comAll Access with ReplaysAug 11, 2026 · 10:31 AMPayPalCounted
$97Michelle Lewism•••••••••@yahoo.comAll Access with ReplaysAug 11, 2026 · 9:40 AMStripeCounted
$0Jared Oh Kimt••••@test.comAll Access with ReplaysJul 6, 2026 · 12:21 PMImportTest · excluded
$1.30adam holcomba•••••••••••@gmail.comAll Access with ReplaysJul 6, 2026 · 12:20 PMStripeTest · excluded
$0Jaredt••••@test.comVIP All-Access + CE/CMEJul 6, 2026 · 12:07 PMImportTest · excluded

Campaign operating plan

Email strategy calendar

Built from the Lipedema Summit cadence, then aligned to the Women’s Midlife Summit price ladder and November 10 opening.

Open campaign project

Prior campaign signalDaily final-two-week cadence

Typical main-list opens40–41%

Best sampled click rate2.19%

Event startsNov 10

Editable plan

Scheduled touchpoints

Forecast version control

Progress snapshots

Freeze today’s forecast, then return later to see whether actual registrations, paid conversions and revenue are tracking ahead or behind that curve.

Peak registrants300/day
Audience warmthWarm
Upgrade spike15%
Media plan$20,000

Saved targets

Forecast library

OverlaySaved assumptionsEvent targetLatest trend

Pricing and institutional memory

Campaign references

Keep pricing truth and prior-event benchmarks available without crowding the operating dashboard.

Live pricing truth

Ticket ladder

HeySummit · Aug 25
PassNowSep 1Sep 30Event
All Access$97$127$147$197
Professional$147$177$197$247
VIP$297$297$297$297

Proven reference

Lipedema benchmark

2026 actuals

Registrants12,892

Paid conversion10.4%

Gross revenue$189,473

Cost / registrant$3.01

Orders in final five days37%

Opening-day orders14%