Women’s Midlife Summit — Campaign Intelligence

North star

8,915 / 15,000

Gross sales$11,527.89HeySummit sales export total

Net estimate$5,752.8489% after blended fees

Projected attendees—toward 15,000 target

Projected net$502,742Range $376K–$689K

Planned net$175,000minimum campaign target

Media actual$9,094.44Meta · through Oct 12

Media plan$20,000through event day

Projected vs planned net—model variance

Projected target coverage—of 15,000 attendees

Projected attendee gap—forecast total shown with gap

Live trajectory confidenceEarly signalconfidence increases with new actuals

Projection model

Campaign assumptions

Target registrations 15,00015kPlan through event day — Audience warmth WarmWarm Event upgrade spike 15%15%Paid and net impact — Media plan $20,000$20k

Early3.0% Mid7.0% Late15.0% Final urgency28.0% Event spike+18%

Timing model: Livestorm 2026 benchmarkRegistration timing is back-loaded: 16.4% arrives 3+ weeks out, 33.9% in the 8–21 day window, 26.2% in days 2–6, 8.2% the day before, and 15.3% on event day. This is a webinar benchmark, not a promise for a consumer health summit.

Analytics snapshot Oct 23, 2026 Target plan runs Aug 1 to event day. The blue dotted line extends the latest actual pace using the same timing psychology.

Cumulative attendees

8,915 actual · projected total

people

Cumulative net revenue

$523 actual · projected net

Actual net$523Chart ceiling$900K

Cumulative paid conversions

4 actual · projected total

orders

Advertising spend — actual & plan

$12.30 actual · $20,000 planned

Completed orders

Revenue total$11,527.89

AmountCustomerOrderPaymentStatus

$11,527.89HeySummit sales exportCustomer detail withheldSales report reconciliationThrough Oct 21, 2026 · 78 paid-ticket orders plus 47 companion-guide ordersHeySummitReconciled

Acquisition workspace · attributed results

Campaign registration performance

Keep paid-media mechanics in their own room. The dashboard stays focused on the event trajectory and the forecast.

Marketing API · Oct 17

Meta Ads · attributed results

Registration efficiency

Meta-attributed only

CampaignSpendReachLink clicksRegistrationsCost / registrationRegistration rate

WMS · Registrations · Existing WinnersUnited States + Canada$48.221,8928517$2.8420.00%

WMS · CE/CME · HCPUnited States · professional audience$93.725,7973960Not attributed0.00%

WMS · Awareness · Static Warm-UpUnited States + Canada$370.38267,1233840Not attributed0.00%

All active WMS campaignsMeta-attributed only$512.32274,81286517$30.141.97%

Read this beside the dashboard, not instead of it: Meta only counts completed registrations it can attribute within its reporting window and consent rules. HeySummit remains the authoritative event total.

Benchmark context

Back-loaded is normal

Livestorm · 2026

49.6%in the final 7 days

26.2%2–6 days before

8.2%1 day before

15.3%event day

16.4%3+ weeks in advance

The buckets overlap as reported in the source, so the model uses the mutually exclusive breakdown: 16.4% at 22+ days, 33.9% at 8–21 days, 26.2% at 2–6 days, 8.2% the day before, and 15.3% on event day.

Read the Livestorm 2026 benchmark ↗

Campaign operating plan

Email strategy calendar

Built from the Lipedema Summit cadence, then aligned to the Women’s Midlife Summit price ladder and November 10 opening.

Open campaign project

Prior campaign signalDaily final-two-week cadence

Typical main-list opens40–41%

Best sampled click rate2.19%

Event startsNov 10

Forecast version control

Progress snapshots

Freeze today’s forecast, then return later to see whether actual registrations, paid conversions and revenue are tracking ahead or behind that curve.

Target registrations15,000

Audience warmthWarm

Upgrade spike15%

Media plan$20,000

OverlaySaved assumptionsEvent targetLatest trend

Pricing and institutional memory

Campaign references

Keep pricing truth and prior-event benchmarks available without crowding the operating dashboard.

Live pricing truth

Ticket ladder

HeySummit · Aug 31

All Access$97$127$147$197

Professional$147$177$197$247

VIP$297$297$297$297

Proven reference

Lipedema benchmark

2026 actuals

Registrants12,892

Paid conversion10.4%

Gross revenue$189,473

Cost / registrant$3.01

Orders in final five days37%

Opening-day orders14%