Women’s Midlife Summit — Campaign Intelligence

North star

1,175 / 20,000

Gross sales$1,585.18HeySummit revenue total

Net estimate$1,410.8189% after blended fees

Projected attendees—toward 20,000 target

Projected net$502,742Range $376K–$689K

Planned net$175,000minimum campaign target

Media actual$512.46Meta · through Aug 31

Media plan$20,000through event day

Projected vs planned net—model variance

Projected target coverage—of 20,000 attendees

Projected attendee gap—forecast total shown with gap

Live trajectory confidenceEarly signalconfidence increases with new actuals

Meta Ads · attributed results

Campaign registration performance

Marketing API · Aug 31

CampaignSpendReachLink clicksRegistrationsCost / registrationRegistration rate

WMS · Registrations · Existing WinnersUnited States + Canada$48.221,8928517$2.8420.00%

WMS · CE/CME · HCPUnited States · professional audience$93.725,7973960Not attributed0.00%

WMS · Awareness · Static Warm-UpUnited States + Canada$370.38267,1233840Not attributed0.00%

All active WMS campaignsMeta-attributed only$512.32274,81286517$30.141.97%

Why this may differ from HeySummit: Meta only counts completed registrations it can attribute within its reporting window and consent rules. The North Star attendee count remains the authoritative event total.

Projection model

Campaign assumptions

Peak daily attendees 300/day300Forecast total — Audience warmth WarmWarm Event upgrade spike 15%15%Paid and net impact — Media plan $20,000$20k

Early3.0% Mid7.0% Late15.0% Final urgency28.0% Event spike+18%

Analytics snapshot Aug 31 References show what the model projected using only data available on that date.

Cumulative attendees

786 actual · projected total

people

Cumulative paid conversions

4 actual · projected total

orders

Cumulative net revenue

$523 actual · projected net

Actual net$523Chart ceiling$900K

Advertising spend — actual & plan

$12.30 actual · $20,000 planned

Completed orders

Revenue total$1,585.18

AmountCustomerOrderPaymentStatus

$683.24HeySummit reconciliationCustomer detail unavailable through APIAdditional event revenueThrough Sep 5, 2026MixedReconciled

$19.97Companion guide customerIdentity withheldSummit Companion GuideSep 5, 2026 · 10:03 AMStripeCounted

$177Professional customerIdentity withheldProfessional All-Access PassSep 5, 2026 · 8:47 AMStripeCounted

$19.97Companion guide customerIdentity withheldSummit Companion GuideSep 3, 2026 · 3:21 PMStripeCounted

$97All Access customerIdentity withheldAll Access with ReplaysAug 31, 2026 · 7:40 AMStripeCounted

$297VIP customerr•••••••@whallc.comVIP All-Access + CE/CMEAug 25, 2026 · 11:37 AMStripeCounted

$97Sandy Millers•••••••••@yahoo.comAll Access with ReplaysAug 11, 2026 · 7:23 PMPayPalCounted

$97Barbara Kramarcyb•••••••@aol.comAll Access with ReplaysAug 11, 2026 · 10:31 AMPayPalCounted

$97Michelle Lewism•••••••••@yahoo.comAll Access with ReplaysAug 11, 2026 · 9:40 AMStripeCounted

$0Jared Oh Kimt••••@test.comAll Access with ReplaysJul 6, 2026 · 12:21 PMImportTest · excluded

$1.30adam holcomba•••••••••••@gmail.comAll Access with ReplaysJul 6, 2026 · 12:20 PMStripeTest · excluded

$0Jaredt••••@test.comVIP All-Access + CE/CMEJul 6, 2026 · 12:07 PMImportTest · excluded

Campaign operating plan

Email strategy calendar

Built from the Lipedema Summit cadence, then aligned to the Women’s Midlife Summit price ladder and November 10 opening.

Open campaign project

Prior campaign signalDaily final-two-week cadence

Typical main-list opens40–41%

Best sampled click rate2.19%

Event startsNov 10

Forecast version control

Progress snapshots

Freeze today’s forecast, then return later to see whether actual registrations, paid conversions and revenue are tracking ahead or behind that curve.

Peak registrants300/day

Audience warmthWarm

Upgrade spike15%

Media plan$20,000

OverlaySaved assumptionsEvent targetLatest trend

Pricing and institutional memory

Campaign references

Keep pricing truth and prior-event benchmarks available without crowding the operating dashboard.

Live pricing truth

Ticket ladder

HeySummit · Aug 31

All Access$97$127$147$197

Professional$147$177$197$247

VIP$297$297$297$297

Proven reference

Lipedema benchmark

2026 actuals

Registrants12,892

Paid conversion10.4%

Gross revenue$189,473

Cost / registrant$3.01

Orders in final five days37%

Opening-day orders14%